Eva, what is the main reason you decided to change the name of the project and rebrand?
Three years ago, I founded Superheroes while working as the Head of Investment for Baltics at the Department for International Trade. In my work, I barely saw any women running ambitious businesses or making keynote speeches at the vast number of conferences I attended or organised. At the same time, my daughter was 15 and taking her own first steps in entrepreneurship, asking me where to go next. She gave me a very good reason and inspired me to start Superheroes. There were just too few mentors and role models for girls out there that were relatable, that would have sparked the courage in girls to dare more. Something had to be done.
Driven by the famous saying, "You can't be what you can't see," I gathered all the amazing girls, women and men I knew around the table and embarked on a mission. I remember the first time I told Ursula Roosmaa from the British Council Estonia about the idea and we both felt that the time was right. British Council gave us the wings to fly and Ursula became the amazing godmother of the program. That was the beginning. Three years fast forward, we do have mentors and role models, right here amongst ourselves. These incredible alumni girls are starting powerful climate actions, like Kristin Siil, our alumni from last year.
These girls have changed a leadership and entrepreneurship program into a fully fledged organisation with a strong culture and a vision to create a global sisterhood without borders. Now that we have 21 alumni girls as Big Sisters actively engaged in making the program, we have the power and courage to keep on changing. We are becoming the face, mindset and actions of the girls who have gone through the program and are actively changing the future. Future Heroes felt like the most precise, the most appropriate name for what we do, what we believe in and how we are determined to be our own heroes, making positive impact in the world.